Pivoting During a Pandemic
Sandra Bekhor, President of Bekhor Management
Sandra Bekhor founded Bekhor Management in 2005 to enable professionals to realize the vision for their practice from start-up through to succession planning, through business and marketing strategies.
From lawyers to architects, doctors and accountants - Sandra has helped small to mid-sized, professional practices successfully emerge in the modern marketplace, with meaningful marketing that stands out from the crowd and the leadership development necessary to sustain it.
Sandra regularly speaks, teaches and writes about practice development for various professional associations and publications including CBA PracticeLink and SlawTips. In partnership with the TLA, Sandra co-founded, ‘Keeping it Social’, a LinkedIn group for lawyers that meets quarterly to learn practice tips and network.
Sandra is the instructor for the RAIC’s 'Marketing for Architects' course. She is also writing a chapter for the 2nd edition of ‘Marketing Techniques for Law and Professional Practices’, to be published by the American Bar Association in the Spring of 2021.